Currently, sampling is not limited to food and drink. Widespread the sample cosmetics, test drive cars, etc. According to statistics, about 70% of customers buy the goods after sampling. This is quite understandable. People tend to pay attention to the recommendations, but much more trust their feelings. And when they get a sampling opportunity to try a product and rate it. Increase in sales after sampling reinforced by the fact that customers refuse uncomfortable promoters. After all, you were given for free to try some candy, coffee. In return, you decide to purchase this product. Such is the psychology of consumers! Sampling can be carried out not only at some specific point of sale, and with the participation of the promoter. Probes cosmetics often sent with the magazine.
Modern firms often resort to sampling. It helps them, first, to improve demand for a new product, and second, to divert the attention of consumers by advertising a competitor, and thirdly, to increase their sales. But all companies should be aware that if they have to give out sampling a large number of products for free, many promoters to hire, supervise the entire process. All these aspects lead to additional costs to the company. And before you arrange sampling, you need to weigh all the "pros" and "cons."
Often, in the conduct of sampling errors occur, we explain the main ones.
First mistake. Illiterate promoter. If your promoter poorly trained, he will never be able to sell. Many promoters are too intrusive, and it's very annoying customers. Others promoters did not know about the product, as well as consumers can ask questions about the quality of the goods, their beneficial properties, terms of use, etc.
The second mistake. Companies arrange distribution of samples in the shops where these items never sold. In other words, the client tried a glass of juice, he liked it, and buy it in the store, he can not. The juice just is not on the shelves at the store. This is a very common mistake entrepreneurs. So you should carefully choose the point of sampling.
The third mistake. It consists in choosing the wrong time and place of sampling. It is not necessary to ask people to try to heat the hot coffee, because no sane person would not do that! Always be careful not to miscalculate the target audience for your product!
The fourth mistake. Lack of control. The whole process of sampling should be monitored. After all, you do not have any guarantees about the integrity of the promoters is that competitors will jump you. Control and is necessary in order for you to be ready for any trouble!